This is a question that comes up now and then that seems like it should beg a long and complicated answer. However, my response is always pretty short: no.

 

In theory, it sounds like a good idea. It can seem like a hassle for a small-to-medium-sized business to manage both social media and a website, so why not just pick one? After all, they both show up on your mobile device and social media is all anybody ever talks about anymore, right?

 

The trouble lies not in technology, but in business. You see, Facebook and Google are not the same company (obviously) and don't have any great love for one another (less obvious).

 

If the word frenemies wasn't so used up and clichéd, it would appear in the dictionary with a cartoon of Facebook and Google smiling at one another while holding knives behind their backs.

 

They may not seem like it, but they are fierce rivals when it comes to their main source of income – advertising. Thus, they don't exactly go out of their way to accommodate each other's success.

 

As a result, Google's search algorithm doesn't make any extra effort to show you Facebook pages when you do a search. In fact, with the development of Accelerated Mobile Pages (known as AMP), Google is now encouraging web developers to host some or all of their pages on Googles servers to "speed up" how they display on mobile devices.

 

We all know how this works. "Let us help your pages load faster on mobile," Google says with a sly grin. "It's free, and we promise that we won't somehow make a bunch of money off of you in the future." Insert incredulous laughter here.

 

In the meantime, AMP pages are another clear move to bring more content into the Google ecosystem, which means less content in the Facebook ecosystem (despite Facebook's similar, but less cool-sounding "Instant Articles"). Let me put it another way: as long as regular people default to using Google to search for products and services, you better have a website.

 

Your content may seem easier to manage on a Facebook page, but it's a lot harder to find.

 

Ask anybody who's built a beautiful restaurant miles away from the highway. Seldom does it turn out for the best. Does that mean you should give up your social media accounts? Nope. For now, you need both a website and a Facebook page (and a Twitter account and an Instagram account). Just like different people listen to different kinds of music, different parts of your audience are likely using different kinds of social media.

 

It can be a lot of work, but the good news is that there are people like our team here at {code} Roadies who can help. With the right tools and a positive attitude, we can collaborate to make both Facebook and Google work together for your business.