Looking At It Wrong

Obsessed With What’s Next

Elon Musk wears cool suits, has a cool sounding name and says cool things so we think he's smart. News flash: he might just be cool - not smart. Or, he might be both. But we're not going to wait to find out.

The First Nerd Was A Woman

The first programmer in history was a nerd, and she set the tone for the rest of us to follow. Discover why this is a big deal.

Understanding Advertising Agencies

Advertising, marketing and branding agencies are not like other businesses. They're also not like the versions you see on TV. Read what makes agencies unique.

The Difference Between SEO And SEM

An easy way to understand the difference between SEO and SEM is by imagining that you are on a deserted island.

Why Apple Built A Spaceship

Apple's new, massive, multi-billion dollar ring-shaped headquarters in Cupertino, California: is it a savvy business investment meant to inspire Apple users or just for self-promotion?