It seems that all the web talk lately has been centered on the mobile user. Well, there’s good reason for it. The trend is pointed solidly down the mobile road with no going back. With that in mind, the single most polarizing issue in web development today may be the need for responsive sites (specially programmed sites that automatically conform to mobile browsers).

The big question is this: how will the mobile landscape affect the design process. It’s a question we address every day here at {code} Roadies. The trick is to find a balance between flexibility and productivity, a sweet spot that can often be addressed with a responsive site – but not always. As it is with most things in life, the decision is unique to each unique client. The good news, of course, is that {code} Roadies can help. From a basic consultation to a full blown project, we can assist your organization in making well educated design choices.

Trends to Check Out

Below are some of our favorite design trends. This is by no means an all inclusive list. We’ve also included some sites so you can see these trends in action (we don’t necessarily endorse any products listed on the sites, we just think they’re good examples of the trend listed).

SINGLE PAGE SITES

Less is trending. The idea that people aren’t willing to scroll below the fold is disappearing.
http://www.agcchicago.org/netpositive/

DEEPER SOCIAL MEDIA INTEGRATION

It’s not enough to simply put an icon on your site pointing people to your Facebook page anymore. Sites have to create ways to smoothly integrate their social media offerings.
http://assets.wwf.org.uk/custom/foodstory/

MOBILE COMPATIBILITY

As the mobile trend continues to grow with no end in sight, your web offering should be mobile or “fat finger friendly” or else users will simply go elsewhere.
http://mediaqueri.es/

FIXED POSITION NAVIGATION

This is a trend that we at {code} Roadies embrace and encourage our clients to embrace as well. It’s not a good idea to frustrate visitors.
http://www.loyselstoy.com/

INFOGRAPHICS

Why infographics? They provide information in a fun way. What’s better than getting some valuable information in an appealing format? OK, maybe a good rock concert (but still).
http://pinterest.com/LogoDesignGuru1/infographics/

OVER-SIZED IMAGES

Images are the new content! So why not give your users an over-sized image? Just remember to consider image quality!
http://www.timberland.com/